What we did:
Koryn came to us for help with her social media strategy on Instagram. Her goal was to expand their reach locally and bring on new clients. We set her goals as: gaining a local following on socials, create brand recognition in the local community and bring on new clients and expand the business with more doulas.
We put together a strategy geared towards her business, niche and social media platform. Here are the steps we took to help her achieve her results:
Step One: Created a SM Strategy based off Target Audience Personas
Step Two: Impliment Strategy & Create Content Database
Step Three: Optimized Social media Profile
Step Four: Consistent Value Based Content that Speaks to Ideal Client Pain Points
Step Five: Constant Checkins with Content, Personas & Analytics to Tweak Strategy
The outcomes that Koryn has seen from our efforts together are:
Engagement Rising: We've seen a rising trend in Koryn's Engagement and Following with Local Ideal Clients
Local Recognition: While out in Pueblo, Koryn has noticed a recognition around her brand and business in the community
Strategized Content: We've created a Content Strategy that Allows Koryn to Speak Directly to her Ideal Client's Pain Points to Solve Them